Industrialism in not dead in Bethlehem, though, for many companies entered to fill the place of Bethlehem Steel. Beginning in the seventies, Bethlehem encouraged other diverse businesses to locate in their city. Though none of them on as large a scale as the Steel, numerous manufacturing plants have opened. Built on old Steel land in northern Bethlehem, the Lehigh Valley Industrial Park brought in divisions of Coca-Cola, Binney & Smith, and AT&T.(www) Nearby companies in Allentown and Easton also provide jobs and community support.